The UC Theatre/Berkeley Music Group Berkeley, CA

Public Relations for Rebranding and Reopening of Venue

Macy's West, San Francisco, CA

  • Directed PR department for 135 department store locations in seven western states and Guam

  • Acted as Macy’s West spokesperson for crisis and non-crisis events

  • Responsible for media training of all Macy’s West senior executives 

  • Oversaw press for Macy’s West major events and initiatives including:

    • Passport fashion show and fundraiser (3000+ attendees/3 days/2 cities)

    • Spring Flower Show

    • Macy’s Tree Lighting in San Francisco

PR Campaign for Drs. Ian & Donna Mitroff's 

"Fables and the Art of Leadership"  

  • PR Outreach and speaking engagements

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